3D · ART DIRECTION · 2024
VULTURES
3D Concept Trailer
THE IDEA FOR THIS PROJECT WAS BORN OUT OF PURE FANDOM. AS SOMEONE WHO HAS FOLLOWED KANYE WEST FOR YEARS, I WAS FULLY
IMMERSED IN THE ANTICIPATION AROUND VULTURES, KEEPING UP WITH
EVERY TRACKLIST LEAK, EVERY MERCH DROP, AND EVERY FRAGMENT OF
AESTHETIC DIRECTION THAT SURFACED ONLINE. INSTEAD OF JUST WAITING
FOR THE ALBUM, I DECIDED TO TAKE THAT EXCITEMENT AND TURN IT INTO
SOMETHING TANGIBLE: A PERSONAL 3D CONCEPT TRAILER.
I BUILT THE ENTIRE PROJECT FROM THE GROUND UP. IN BLENDER,
I SCULPTED AND TEXTURED A MODEL OF KANYE, MAKING SURE THE
PROPORTIONS AND DETAILS FELT AUTHENTIC. I THEN MOVED INTO
MARVELOUS DESIGNER TO CRAFT THE LEAKED MERCH PIECES, FOCUSING
ON FABRICS AND FIT SO THEY CARRIED THE SAME WEIGHT AND PRESENCE
AS THE REAL GARMENTS.
ONCE THE ASSETS WERE READY, I DESIGNED AND ANIMATED A SEQUENCE IN BLENDER: KANYE WALKING THROUGH A WORLD CONSTRUCTED FROM TRACKLISTS AND EARLY COVER ART LEAKS, A SYMBOLIC JOURNEY THAT ENDS WITH THE REVEAL OF THE VULTURES LOGO.
ONCE THE ASSETS WERE READY, I DESIGNED AND ANIMATED A SEQUENCE IN BLENDER: KANYE WALKING THROUGH A WORLD CONSTRUCTED FROM TRACKLISTS AND EARLY COVER ART LEAKS, A SYMBOLIC JOURNEY THAT ENDS WITH THE REVEAL OF THE VULTURES LOGO.
1.5M
VIEWS
50K
COMMENTS
1
REPOST BY KANYE WEST
"THE VIDEO WAS MADE SPECIFICALLY FOR INSTAGRAM, SHORT, CINEMATIC,
AND DESIGNED TO HOOK VIEWERS INSTANTLY. MY GOAL WAS TO BLEND
FASHION, DIGITAL DESIGN, AND STORYTELLING INTO ONE SEAMLESS PIECE.
THE RESULT RESONATED FAR BEYOND MY EXPECTATIONS: THE REEL QUICKLY
WENT VIRAL, HITTING 1.5 MILLION VIEWS AND 50,000 COMMENTS, AND
ULTIMATELY BEING REPOSTED BY KANYE WEST ON HIS OFFICIAL PROFILE.
FOR ME, THIS WASN’T JUST A FAN-MADE EXPERIMENT. IT WAS A WAY TO SHOW HOW CULTURAL MOMENTS CAN BE TRANSLATED INTO DIGITAL NARRATIVES, AND HOW THE RIGHT MIX OF TIMING, DESIGN, AND STORYTELLING CAN CUT THROUGH THE NOISE AND CONNECT WITH A MASSIVE AUDIENCE."
FOR ME, THIS WASN’T JUST A FAN-MADE EXPERIMENT. IT WAS A WAY TO SHOW HOW CULTURAL MOMENTS CAN BE TRANSLATED INTO DIGITAL NARRATIVES, AND HOW THE RIGHT MIX OF TIMING, DESIGN, AND STORYTELLING CAN CUT THROUGH THE NOISE AND CONNECT WITH A MASSIVE AUDIENCE."
3D ARTIST & DIRECTOR — PIERLUIGI GRECO
SOFTWARE — BLENDER · MARVELOUS DESIGNER
YEAR — 2024
SOFTWARE — BLENDER · MARVELOUS DESIGNER
YEAR — 2024